Who we are?
Company Introduction
Our headquarters is located in Guzhen Town, Zhongshan City, China. We were established in 2008. Guzhen Town is known as the “Capital of Lighting in China”. As an experienced lighting manufacturer, we boast a well-established foreign trade business. With an annual turnover of millions of US dollars, we have built a robust multi-platform sales network to serve customers worldwide.
Strong Sales & Operation Network
We maintain comprehensive online operations across major B2B and B2C platforms, a testament to our expertise in the global lighting trade:
· Domestic Chinese sales platforms: We operate multiple stores on Taobao (China’s leading B2C platform) and 1688 (China’s premier B2B marketplace).
· Global B2B platform: Our store on Alibaba International Station caters to business clients around the world.
· Global B2C platform: We run a store on Amazon, selling our lighting products directly to end consumers.
Core Business
· Residential Lighting: We offer a full range of products, including chandeliers, ceiling fans, downlights, and spotlights. These products cover styles such as modern minimalist, new Chinese, and industrial, fully aligning with American home decoration trends.
· Commercial Lighting: We provide customized solutions for hotels, offices, retail spaces, and more, offering one-stop services from design and production to installation guidance.
· OEM/ODM Services: We offer flexible cooperation for global brands, supporting small-batch trial production and custom design. Our mature supply chain ensures we can efficiently meet diverse market demands.
Unique Advantages
· Mature Foreign Trade Capabilities: With an annual turnover of millions of US dollars and years of platform operation experience, we have in-depth knowledge of import and export regulations, product standards, and market preferences.
· Quality Compliance: All products have obtained CE, ROHS, and FCC certifications – 100% compliant with quality and safety requirements. Each product undergoes 3 strict quality inspections before shipment.
· Efficient Logistics & After-Sales Service: Partnering with DHL, FedEx, UPS, and sea freight providers, we offer door-to-door delivery or port-to-port shipping at competitive prices. We also have clear after-sales policies (e.g., product warranty, return support) that meet consumer expectations.
Our Factory’s Location & Background
Our development history
In 2008, we started with a 200㎡ workshop in Zhongshan Guzhen. A foreign customer once told us, “Good-looking, durable lights are hard to find.” That’s why we focused on making reliable lighting for global markets.
A key milestone came in 2017, when we won the bid for Vienna International Hotel’s national lighting project. This was a big recognition of our capabilities: the hotel had strict requirements for light efficiency, durability, and style consistency across all its locations. Leveraging Guzhen’s supply chain, we quickly customized downlights and chandeliers that matched the hotel’s aesthetic, while also solving the challenge of batch delivery to multiple stores nationwide. This project not only honed our skills in commercial lighting customization but also let overseas clients see our quality control standards—laying a solid foundation for later entering the US commercial lighting market.
In 2022, a US client needed 5,000 custom commercial lights in 15 days. Thanks to Guzhen’s supply chain, we coordinated 10+ local part factories and delivered 2 days early. This order helped us build our “fast response” reputation in the US.
Today, with Alibaba International stores, multiple Amazon shops, and millions in annual revenue, we still stick to our original goal: bringing high-quality, cost-effective lighting from “China’s Lighting Capital” to every corner of the global.
Customer Contact
Factory Details
Corporate vision
Rooted in Guzhen Town – China’s esteemed “Capital of Lighting” with a 45-year legacy in lighting manufacturing – we are deeply intertwined with the town’s thriving industrial ecosystem. Since our founding in 2008, a pivotal year for Guzhen’s industrial transformation, we have grown hand in hand with this dynamic cluster, drawing strength from its end-to-end supply chain (spanning raw materials, components, finished products, and logistics) and the rigorous quality standards fostered by local government initiatives. From the provincial product quality supervision and inspection centers that handle global certifications (China 3C, US UL, Germany GS, ISO 9000) to the town’s status as the source of 50% of the world’s lighting products, Guzhen’s heritage has been the bedrock of our success.
What began as a local manufacturer focused on residential lighting has evolved into a trusted global partner, serving both businesses and end consumers across continents. We expanded to China’s domestic e-commerce platforms (Taobao, 1688) in 2016, ventured into international B2B trade via Alibaba International Station in 2020, and established a strong presence on Amazon’s B2C platform in 2021 – each step driven by our commitment to making high-quality lighting accessible worldwide. Today, with annual turnover in the millions of US dollars, we take pride in every detail: the modern minimalist chandeliers tailored to American home trends, the custom commercial lighting solutions designed for hotels and retail spaces, the flexible OEM/ODM services that support small-batch trials for global brands, and the three strict quality inspections each product undergoes before shipment. Every item we deliver is not just a light fixture, but a promise of compliance with CE, ROHS, and FCC standards – a testament to our dedication to safety and excellence.
Looking ahead, we will not only deepen our expertise in multi-platform operations and foreign trade but also embrace the evolving needs of the global market. We are investing in smarter manufacturing processes to enhance efficiency, exploring eco-friendly materials to align with sustainable development goals, and refining our after-sales service (backed by partnerships with DHL, FedEx, and UPS for reliable logistics) to ensure a seamless experience for every client. More than a lighting supplier, we aspire to be a collaborator that illuminates daily life – turning houses into homes, offices into productive spaces, and public areas into welcoming environments.
To our long-standing clients who have grown with us, and to new partners joining our journey: thank you for trusting us to light your way. We are excited to continue this adventure, leveraging Guzhen’s industrial strength and our own passion for innovation to brighten more futures, one quality light at a time.